Wednesday, July 8, 2015

Waffle House Responds, Waffle House Fan Sorry For Hurting Migas' Feelings

Posted By on Wed, Jul 8, 2015 at 6:58 PM

One day, San Antonio. One day. - COURTESY
  • Courtesy
  • One day, San Antonio. One day.

And now an update to what may very well be the most important issue our city has ever faced: San Antonio's egregious lack of a Waffle House franchise. 

Yesterday, we reported that a new Twitter campaign to bring Waffle House to San Antonio began online this week. The response has been overwhelming because, wouldn't you know it, people really like waffles. Apparently San Antonio is populated by a bunch of Leslie Knope clones. 


Even Mayor Ivy Taylor may be getting into the fray. Yesterday, she acknowledged the WaffleHouseInSA Twitter campaign and asked the organizer to email her. 

Also aware of the campaign is the Waffle House company itself. Kelly Thrasher, a spokeswoman for the company told the San Antonio Current that it was aware of the campaign and that the company was flattered by the desire to open a franchise in San Antonio. As one reader pointed out to us, there actually used to be Waffle House locations in San Antonio over 30 years ago, which is great for San Antonio, but unfortunate for us who had yet to be born.

Thrasher told the Current that there are no present plans to bring Waffle House back to the Alamo City, but its not entirely out of the realm of possibility. 

"At this moment, we do not have any plans to expand to San Antonio, but never say never. Hopefully we will get there one day!"

Thrasher also said that the only other campaign to bring Waffle House to a certain location was the Waffle House Iowa Project

"They are die-hard fans, and we have a great relationship with them. Unfortunately we haven’t made our way to Iowa yet."

She also acknowledged that Waffle House already has deep SA connections. San Antonio-based C.H. Guenther is the provider of biscuits and batter to Waffle House's 2,500 restaurants. So if you really want that Waffle House experience so badly, the best you can do is get yourself to The Guenther House in King William as fast as you can for some serious breakfast.

Meanwhile, a organizer behind the WaffleHouseInSA, who insulted migas while begging for waffles, which was so not cool, told the Current that the intention was not to disparage what may very well be the best of Tex-Mex breakfast dishes. The "rather angry and frustrated" #NoMoreMigas hashtag was a response to a follower's desire to eat at Jim's yesterday evening, which, let's face it, is tantamount to Waffle House treason to acolytes of the ubiquitous Southern American diner. Mea culpa accepted, WaffleHouseInSa. We forgive you. 

An organizer told the Current that it was inspired by other campaigns to make San Antonio a "major league city," such as the campaign to bring Major League Soccer to San Antonio. 

"We took inspiration from several other (equally unsuccessful) Twitter campaigns like @MLSinSA, @NFLinSA, etc. All of them are aspirational. They seem to genuinely want to see San Antonio among the top rank of cities in the country but we can't help but see the little details. Like the fact that we only got 7-11's last year (We love Slurpees) and, obviously, the truly bizarre fact that there are no Waffle Houses in a city that sometimes likes to consider itself "southern," he said. 

Who is behind the campaign?

"There's actually 4 of us using the account. Two are San Antonio natives (both guys), and a married couple (I'm from Florida, she's from Louisiana). We all agreed to stay more or less anonymous because the campaign is about more than just us," the organizer said.

Waffle House told the Current that the company does not franchise to the public. So it will take more than some average waffle-loving citizen to make that happen. 

"In order to be considered for a franchise, someone must work for a Waffle House company or franchise location for at least three years in a multi-location management position," Thrasher said. 

But that's not going to stop WaffleHouseInSA from trying. The campaign has seen overwhelming support since beginning on Monday. 

"The support we've received in only 24 hours has been amazing. There is a groundswell of interest in our campaign which tells us that we're onto something that 'the people' of San Antonio want: affordable 24/7/365 waffles and hash browns in a cheerful environment."

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