The announcement of the music festival's launch comes days after organizers of the Tejano Music Awards Fan Fair revealed that event is jumping to Hemisfair.
DeCicca's latest album, New Shadows, guest appearances by Los Lobos guitarist David Hidalgo, rising indie-rock singer Rosali and Tortose guitarist Jeff Parker.
Created by choreographer and dancer Matías Jaime, the group takes the art form of malambo beyond its traditional confines, giving exhilarating performances and producing an over-the-top spectacle.