Digital Marketing & Microtargeting in Campaigns

Trinity Alum Brad Parscale, '99, is the recipient of the San Antonio Business Journal's "2016 Business Person of the Year" award. Brad creates web marketing strategies and oversees all technical and functional aspects of these strategies. Originally from Kansas, Brad spent five years in California developing CGI software for the motion picture industry. He moved to Texas in 2004 to establish Parscale Media, a successful web marketing firm. His 2011 partnership with Jill Giles formed Giles-Parscale, Inc. In 2016 Brad was named the Digital Director for the Donald J. Trump presidential campaign. The event will be moderated by Paul Flahive of Texas Public Radio. Come enjoy beer sponsored by Alamo Beer Co. and light appetizers from 6-7pm. This event is free and open to the community. Registration is required to attend.