Support Local Journalism, Join the SA Current Press Club.

Wednesday, February 1, 2012

Spurs' average ticket price rises 3.7 percent, still boast "cheap" suds

Posted By on Wed, Feb 1, 2012 at 11:01 PM

click to enlarge coyote2jpg

Any hopes of the NBA lockout lowering ticket prices can be put to bed.

For the first time in three years, the NBA’s average ticket price rose, experiencing a 1.7 percent increase relative to last year.

This according to the recently-released 2012 Team Marketing Report, the go-to source for figures relating to the price of attending professional sporting events. Essentially, the cost of fandom.

According to the report, the average NBA ticket costs $48.48, while the cheapest available ticket averages $9.52.

In San Antonio, Spurs fans shell out $10 more for the average ticket at $58.45 - a 3.7 percent increase from last year. However, the Spurs’ lowest ticket price runs just below the league average at $9.50.

Other costs measured in the Team Marketing Report include: beer ($5), soft drink ($3.25), hot dog ($3), parking ($8), program (free) and cap ($21.27). The figures in parentheses are the AT&T Center costs.

Save for the cap, Spurs fans pay below the league average for all other items.

The Team Marketing Report compiles a figure it deems the Fan Cost Index (FCI) which is the approximate cost for a family of four to attend a game - four average-price tickets, two small draft beers, four small soft drinks, four regular-size hot dogs, parking for one car, two programs, and two least-expensive, adult-size adjustable caps.

Overall, the league FCI experienced a 4.5 percent increase to $301.06 with the San Antonio Spurs sitting above that figure with an FCI of $319.34.

Surprisingly, San Antonio boasts the highest ticket prices of the three Texas NBA teams and the fourth highest FCI in the Western Conference (behind both the Los Angeles Lakers and Clippers, Phoenix Suns).

Denver boasted the lowest beer price in the NBA at $4.75, which is a steal when you factor in the altitude. That being said, the Spurs finished in a tie for the second cheapest beer price in the NBA ($5), nearly $2 below the league average.

Relatively cheap beer might be the AT&T Center’s best selling point with rising ticket prices, a sidelined Manu, mounting trepidation heading into the annual Rodeo Road Trip, and the reality of lockout-induced back-to-backs and back-to-back-to-backs.

Photo courtesy of Wikimedia Commons


Tags: , , , , , , ,

Support Local Journalism.
Join the San Antonio Current Press Club

Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state. Our readers helped us continue this coverage in 2020, and we are so grateful for the support.

Help us keep this coverage going in 2021. Whether it's a one-time acknowledgement of this article or an ongoing membership pledge, your support goes to local-based reporting from our small but mighty team.

Join the San Antonio Press Club for as little as $5 a month.

Read the Digital Print Issue

July 28, 2021

View more issues

Newsletters

Join SA Current Newsletters

Sign Up Now

Subscribe now to get the latest news delivered right to your inbox.

Calendar

© 2021 San Antonio Current

Website powered by Foundation