Monday, March 19, 2012

EXPRESS Hits the Road for a “Tour of Texas” March 16 - 21 2012

Posted By on Mon, Mar 19, 2012 at 9:17 AM

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If you’re an aspiring model, you’ll want to head to the intersection of West Crockett and North St. Mary's today from 11 a.m. – 1 p.m. for a chance to be part of the new Denim in Texas Express ad campaign. The company plans to stop in a different Texas city each day to shoot portions of the official July/August advertising campaign, while offering fans an array of special events, live concerts, product give-aways and fun games.  EXPRESS has staged similar ad campaign backdrops in New York, Las Vegas, New Orleans, Miami and Puerto Rico.

At each location, fans can watch the campaign photo shoot with top models—while potentially becoming a model—enjoy complimentary treats, visit the temporary tattoo station and have the chance to spin a prize wheel, hosted by Miss Texas, to win gift cards, coupons, discounts, and a variety of Express-branded prizes. Renowned fashion photographer Greg Kadel and a bevy of top models, including Magdalena Frackowiak, Alina Baikova, Ataui Deng, Ryan Kennedy, David Agbodji and Mihaly Martins will join Kendall Morris and Miss Texas 2011.

EXPRESS kicked off the Texas Road trip during the SXSW festival in Austin on March 16th by hosting a live music showcase from 8 PM to 2 AM at the historic Maggie Mae’s on Sixth Street.  The line-up includes up-and-coming artists Tribes, Morning Parade, Youngblood Hawke, The Parson Red Heads, MyNameIsJohnMichael, and Quiet Corral.

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