Support Local Journalism. Donate to San Antonio Current.

Friday, January 10, 2014

Is Walmart’s New Brand the Zen of Minimalist Design or Militant Dystopia?

Posted By on Fri, Jan 10, 2014 at 2:08 PM

walmartmacaroniandcheesejpg

A deal is a deal, and you may not care how that box of macaroni and cheese looks in your shopping cart so long as it’s 48 cents. But for fun, let’s take a look at the stark, so-called neo-generic packaging of Price First. (No, Best Buy is not branching out; Price First is Walmart’s latest extreme-value brand.) It just may start populating Pinterest feeds and Ikea kitchen cabinets across the wasteland. On the one hand, it is a simple Scandinavian aesthetic that will fall in line with those cabinets of all-white dishes standing at attention—perfect for a base home in Military City USA. Fans of “Lost” may be thrilled by the allusion to foodstuffs from the Dharma Initiative. (This reminds me of the woman who spent $30K converting her home into the Starship Enterprise.) Prime to be a prop for nerds, Price First is (in Yoda code). Or perhaps this is Walmart’s crack at courting the Pabst Blue Ribbon scene: cheap with a wink. While San Antonio has 18 Walmart stores with more on their way this year, we were passed on as a test market for the new brand (shucks!). So, it may be some time before you can whip up a batch of dystopic deluxe fudge brownies for your sci-fi book club discussion of Chang-Rae Lee’s On Such A Full Sea. (Let’s be honest: Price First is not for the illiterate shopper.)

We’re keeping you informed…
...and it’s what we love to do. From local politics and culture to national news that hits close to home, San Antonio Current has been keeping San Antonio informed for years.

It’s never been more important to support local news sources. A free press means accountability and a well-informed public, and we want to keep our unique and independent reporting available for many, many years to come.

If quality journalism is important to you, please consider a donation to San Antonio Current. Every reader contribution is valuable and so appreciated, and goes directly to support our coverage of critical issues and neighborhood culture. Thank you.

Read the Digital Print Issue

March 25, 2020

Newsletters

Never miss a beat

Sign Up Now

Subscribe now to get the latest news delivered right to your inbox.

Calendar

© 2020 San Antonio Current

Website powered by Foundation