No News is Bad News. Join the SA Current Press Club.

Wednesday, March 19, 2014

Pizza Patrón Cries Censorship Over Ch!#gona Pizza

Posted By on Wed, Mar 19, 2014 at 4:11 PM


click to enlarge image001_custom-28316563bf63d192fb9ee4b00395caa2c7a0bc85-s51jpg


Hey, remember a few weeks ago when Cockasian came under some hot water for its saucy  name? Get those earmuffs on the kids for this next one. Texas-based pizza chain, Pizza Patrón, is now under the spotlight for an upcoming menu item which will be launched March 31, aptly named La Ch!#ngona.

La Ch!#gona pizza will include 90 slices of the brand's jalapeño-stuffed pepperonis and be topped with fresh jalapeños. Several TV and news stations have decided against airing commercials for the pizza, while NPR pulled an on-air segment on the controversial name for fear of violating FCC regulations.

Chingon derives from chingar, which can translate to fuck, sure, but the word also has other meanings, including badass and cool. The chain was trying to use commercials where patrons proved their chingon-ness in order to prove they were worthy of taking on the pie.

Pizza Patrón is on the offensive, stating they're being censored for "speaking Mexican," and have been posting rebellious videos asking their clients to explain what chingon means to them.

Here's what UrbanDictionary has to add:

click to enlarge screen-shot-2014-03-19-at-1.46.51-pmjpg

click to enlarge screen-shot-2014-03-19-at-1.46.36-pmjpg

No, my muy Mexicano parents would probably not enjoy hearing their little niña (their words, not mine) say chingon or chingona, but they have been known to let it slip on occasion. Other examples of how loosey-goosey this word has become arrive via Del Castillo, a Mexican rock band that turns into Chingon when band mate Robert Rodriguez joins the lineup. And not to drag them into this, but Brooklynite has been known to serve a very delicious cocktail known as Mas Chingoni with anejo tequila, mescal, Carpano Antica and Casoni 1814 for months (while introducing a Pinche Fresa in its new spring menu).

The whole thing is downright laughable, and seems a bit too attention-seeking (brilliant marketing strategy, perhaps?) to be true. Either way, do we want to let our bleep-happy culture spill over into our food and drink? No me chinges. It'll turn into a total clustercuss.




Tags: , , , , ,

San Antonio Current works for you, and your support is essential.

Our small but mighty local team works tirelessly to bring you high-quality, uncensored news and cultural coverage of San Antonio and beyond.

Unlike many newspapers, ours is free – and we'd like to keep it that way, because we believe, now more than ever, everyone deserves access to accurate, independent coverage of their community.

Whether it's a one-time acknowledgement of this article or an ongoing pledge, your support helps keep San Antonio's true free press free.

Read the Digital Print Issue

November 18, 2020

View more issues


Never miss a beat

Sign Up Now

Subscribe now to get the latest news delivered right to your inbox.


© 2020 San Antonio Current

Website powered by Foundation