Wednesday, September 14, 2016

Don’t Be That Guy at Urban Bricks Pizza Co.

Posted By on Wed, Sep 14, 2016 at 8:00 AM

Photo courtesy of Urban Brick Pizza and

Let me quote the Millennial bard, Aubrey Drake Graham, in saying “I’ve always been me I guess I know myself.”

I know I hate big menus. I know I hate a multitude of choices. I know to order efficiently at a quick-service restaurant. Because when it comes down to ordering your lunch or dinner at a place like Urban Bricks Pizza Co., there’s no time for existential crises.

If you’re not familiar with Urban Bricks Pizza Co., you will be soon enough. The San Antonio-based made-to-order pizza chain rst opened at The Rim in 2015, followed it up with a sophomore store off Culebra Road in 2016 and will complete the trifecta with a third location opening off Potranco Road this October and there’s several more in the works throughout South Texas. Think Subway or Chipotle meets pizza and you’re there. Wood-burning ovens re up personal-size pies in less than a couple of minutes and really, this should take about as long as a burrito or sandwich might, but often doesn’t.

During both my visits — once for lunch and another for dinner — I was sandwiched by patrons who willfully decided against making their lives easier by choosing one of Urban’s pre- designed pies, such as the Aloha, margarita or Three Little Pigs.

Instead they chose between crusts (original, wheat or gluten free); sauce (red, spicy red, white, garlic olive oil); cheese (cheddar, gorgonzola, shredded mozzarella, ricotta, Parmesan, vegan cheese); proteins (chicken, Italian sausage, pepperoni, crumbled meatball, bacon, Canadian bacon, chorizo, kosher salami); veggies (more than 30) and drizzles (at least a dozen to choose from).

No, you’re not some pizza Picasso. This isn’t the time or place to R&D the perfect pizza. Please don’t choose a busy lunch hour to contemplate the merits of feta on your pie. You KNOW you don’t like bell peppers.

Be like Drake. Know yourself, know your pizza topping preferences, and then — only then — decide to treat yourself to Urban Bricks Pizza.



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