SUPPORT LOCAL JOURNALISM. JOIN THE SA CURRENT PRESS CLUB.

Tuesday, May 12, 2020

Pabst Introduces Pearl xXx, an Updated Version of the Texas Lager With San Antonio Ties

Posted By on Tue, May 12, 2020 at 3:02 PM

click to enlarge Pearl xXx's new design is inspired by the original characteristics of the brand, including the clamshell shape and script. - COURTESY JOE MONDO CRUZ
  • Courtesy Joe Mondo Cruz
  • Pearl xXx's new design is inspired by the original characteristics of the brand, including the clamshell shape and script.
Sporting a new look and an updated flavor profile, Pearl Brewing Co. has unveiled Pearl xXx, a relaunch of its American lager long associated with San Antonio.

“This relaunch of Pearl Beer is all about paying homage to Pearl’s deep roots while embracing the San Antonio of today,” said Daniel Crawford, who manages the Pearl brand for owner Pabst Brewing Co. “It's exciting for us all to be a part of the rebirth of this legendary beer as well as the momentum our city is seeing.”



Pearl was brewed in San Antonio from 1887 until Pabst shuttered its local brewery in 2001. The site is now home of the Pearl mixed use real estate development.

The new brew features an ABV of 3.8%, and the distinct flavor profiles formed by Czech Pilsen malt, caramel malt, wheat and citrus, creating an easy-to-drink lager taste. Although Pabst is based in Los Angeles, Pearl xXx will be brewed at "craft facility in the Texas Hill country," according to a release.

As art of the release, Pearl has partnered with Alamo City-based artisans including Richter Goods to create a line of modern clothing inspired by the brand. Jung Provisions has also created a limited-edition candle.

Of course they did.  

Pearl xXx will be available for purchase starting this week, with full distribution starting in June.
click to enlarge COURTESY JOE MONDO CRUZ
  • Courtesy Joe Mondo Cruz
So many restaurants, so little time. Find out the latest San Antonio dining news with our Flavor Friday Newsletter.

Tags: , , , , , , , , , , , ,

San Antonio Current works for you, and your support is essential.

Our small but mighty local team works tirelessly to bring you high-quality, uncensored news and cultural coverage of San Antonio and beyond.

Unlike many newspapers, ours is free – and we'd like to keep it that way, because we believe, now more than ever, everyone deserves access to accurate, independent coverage of their community.

Whether it's a one-time acknowledgement of this article or an ongoing pledge, your support helps keep San Antonio's true free press free.

Read the Digital Print Issue

Jul 15, 2020

View more issues

Newsletters

Never miss a beat

Sign Up Now

Subscribe now to get the latest news delivered right to your inbox.

Calendar

© 2020 San Antonio Current

Website powered by Foundation