No News is Bad News. Join the SA Current Press Club.

Wednesday, October 21, 2020

Twitter users stick up for San Antonio burger joint Mr. Juicy in its dispute with Longhorn Cafe

Posted By on Wed, Oct 21, 2020 at 3:56 PM

click to enlarge INSTAGRAM / MRJUICYBURGER
  • Instagram / mrjuicyburger
In the court of public opinion, the ongoing beef between San Antonio hamburger chains Mr. Juicy and Longhorn Cafe appears to have one clear winner.

After a trademark dispute between the two burger purveyors simmered over into social media, local Twitter users said Longhorn Cafe's cease-and-desist letter demanding Mr. Juicy change its name left a bad taste in their mouths.



“I have been a frequent customer of Longhorn Cafe throughout this pandemic. But I can no longer support them in light of this ridiculous, needless, money-wasting legal action. You're misdirecting your efforts, Longhorn - and it's shameful,” Twitter user @DoctorAng said.

click image TWITTER / @DOCTORANG
  • Twitter / @DoctorAng
Attorneys for Longhorn last week sent a letter telling Mr. Juicy that its name is too much like the other chain's trademarked phrase “original big juicy.”

Weighing in on the dispute, other Twitter users pointed out that Longhorn Cafe utilizes a cow silhouette and burnt orange tones in its advertising, much like a certain public university in the Lone Star State.

“A trademark infringement claim coming from a restaurant that uses a longhorn logo AND burnt orange color scheme is really rich,” @TylerFischbeck tweeted.

click image TWITTER / @TYLERFISCHBECK
  • Twitter / @TylerFischbeck
Twitter users @digitlacuache and @N7Zebracakes couldn't resist having some fun with the word at the center of the complaint.

"Longhorn Cate (sic) is a bunch of dried out non juicy choads [sic]," @digitlacuache declared. To drive the point home, @N7Zebracakes replied: “Mr. Juicy is #WAP, @Longhorn_Cafe is Ben Shapiro's wife.”

The feud is ongoing, but Mr. Juicy owner Andrew Weissman has said he’ll fight until the end — which, if fan @jgillm is to be believed, has already come.

“I am going to declare you the official winner of the #BurgerWars," she tweeted.

click image TWITTER / @JGILLM
  • Twitter / @jgillm

So many restaurants, so little time. Find out the latest San Antonio dining news with our Flavor Friday Newsletter.

Tags: , , , , , , , , , , , ,

San Antonio Current works for you, and your support is essential.

Our small but mighty local team works tirelessly to bring you high-quality, uncensored news and cultural coverage of San Antonio and beyond.

Unlike many newspapers, ours is free – and we'd like to keep it that way, because we believe, now more than ever, everyone deserves access to accurate, independent coverage of their community.

Whether it's a one-time acknowledgement of this article or an ongoing pledge, your support helps keep San Antonio's true free press free.

Read the Digital Print Issue

November 18, 2020

View more issues

Newsletters

Never miss a beat

Sign Up Now

Subscribe now to get the latest news delivered right to your inbox.

Calendar

© 2020 San Antonio Current

Website powered by Foundation