Join SA Current Press Club. Because No News is Bad News.

Friday, April 8, 2016

Beyoncé Sues San Antonio-based Company for Trademark Infringement

Posted By on Fri, Apr 8, 2016 at 1:53 PM

click to enlarge COURTESY PHOTO
  • Courtesy photo


Beyoncé came to slay. And a company here in San Antonio is starting to feel her wrath.



According to multiple reports, the “Formation” singer and multi-Grammy Award-winning performer filed a lawsuit this week in Manhattan against Feyoncé, Inc., a San Antonio-based online clothing store, for selling merchandise on their website that infringes on Beyoncé’s trademarked name.

Along with T-shirts, hoodies, tank tops and sweat shirts bearing the company’s moniker, Feyoncé Inc. also sells coffee mugs with the phrases “He put a ring on it,” “Does this ring make me look engaged?” and “Feyoncé” with the letter O replaced with an image of an engagement ring.

“He put a ring on it,” of course, is a reference to Beyoncé’s hit song “Single Ladies (Put a Ring on It)” from her 2008 album I Am…Sasha Fierce.

"Typically, if an owner feels their trademark is likely to be confusing with the other brand, they would have a case,” said San Antonio lawyer Stephen Aguilar of MWR Legal. “If she can prove her brand is famous enough, she would certainly have grounds [to sue].”

Reuters is reporting one of the defendants, Andre Maurice, has filed two U.S. trademark applications for “Feyonce,” one with an accent over the “e” and one without.

Attempts by the Current to contact Feyoncé Inc. have been unsuccessful.

In 2012, Beyoncé and husband Jay-Z failed to trademark their daughter’s name, Blue Ivy, since it was already the name of a Boston-based wedding planner’s company. In 2013, the couple reapplied for a trademark for “Blue Ivy Carter,” which is still pending.

Guess we’d better jump on our idea for an Ice JJ Fish and Chips Food Truck before it’s too late.


Tags: , , , , ,

San Antonio Current works for you, and your support is essential.

Our small but mighty local team works tirelessly to bring you high-quality, uncensored news and cultural coverage of San Antonio and beyond.

Unlike many newspapers, ours is free – and we'd like to keep it that way, because we believe, now more than ever, everyone deserves access to accurate, independent coverage of their community.

Whether it's a one-time acknowledgement of this article or an ongoing pledge, your support helps keep San Antonio's true free press free.

Read the Digital Print Issue

June 3, 2020

View more issues

Newsletters

Never miss a beat

Sign Up Now

Subscribe now to get the latest news delivered right to your inbox.

Calendar

© 2020 San Antonio Current

Website powered by Foundation