Another grocery-delivery service is vying for your vittles dollar, this one bound not by organics (like, featured in A-B December 5, 2007), but by grocery chain. U.S. Armed Forces vets Shane and Amanda Eastman are loyal to H-E-B, which is helping them spread word of their business, Grocery 2 Me, and provides staging areas for assembling orders, which are delivered daily based on zip code. It’s a two wo/man shop at the moment, but the Eastmans’ plan calls for expansion in October, and eventual national franchise dominance.

The New England transplants have found the natives a little slow on the uptake, but, says Shane, “Demand has picked up; a lot of it has to do with that a lot of people are moving from the East and West coasts, and they’re used to having grocery delivery.”

A-B was briefly accustomed to grocery delivery, back when the original Whole Foods location offered it, and will testify that it’s is an affordable assist for working and homebound folks: $20 for $0-200 worth of food and prescriptions. Place your order by 11 p.m. the night before at, and, “If it’s available at H-E-B, we’ll get it,” says Shane.

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