Crispy Taco Lay's Score San Antonio Resident Million Dollar Prize

San Antonio's own Ellen Sarem is this year's Lay's "Do us a Flavor" contest winner.

The $1 million prize was awarded to Sarem for pitching a Crispy Taco flavor to the chip maker. Previous winners include a Cheesy Garlic Bread, Cooked Wasabi Ginger, and Southern Biscuits and Gravy. Sarem pitched the Crispy Taco idea because she's been cooking crispy tacos for her now-fiancé for several years.

The chips were put on the market this summer and Lay's fans were encouraged to vote for their favorite between Sarem's Crispy Taco, Palm City, Florida resident Lindsay Hoffman's Lay's Kettle Cooked Everything Bagel and Gregory Pope from Charlotte, N.C., who submitted Lay's Wavy Fried Green Tomato.

We sampled the chip in late August. Check out our interview with Sarem below: 
Scroll to read more Flavor articles
Join the San Antonio Current Press Club

Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state.
Help us keep this coverage going with a one-time donation or an ongoing membership pledge.


Join SA Current Newsletters

Subscribe now to get the latest news delivered right to your inbox.