Puro Nitro Coffee the sole San Antonio food item picked for H-E-B's Quest for Texas Best contest

Puro Nitro Coffee markets a canned cold coffee its owner considers a better-tasting, less-bitter alternative.

Puro Nitro Coffee uses beans roasted in San Antonio. - Instagram / puro_nitro
Instagram / puro_nitro
Puro Nitro Coffee uses beans roasted in San Antonio.
Lone Star State grocery giant H-E-B has unveiled its picks for this year's Quest for Texas Best contest, and Puro Nitro Coffee is the sole San Antonio business in the running.

San Antonio-based H-E-B's contest pits 10 small food producers against each other in an entrepreneurship battle judged by a panel that samples theirs goods. In addition to prize money, the winner gets marketing assistance, supplemental support, mentoring and coveted shelf space with the grocery chain. 

This year's judging will take place Aug. 24 at Dallas’ Fair Park, and the grand prize rings in at $25,000.

Inspired by creator Daniel Mezza’s grandmother’s Mexican coffee, Puro Nitro is his alternative to ready-to-drink cold coffee he found bitter and too strong. Mezza employed a technique similar to Japanese flash brewing — hot brewing, then flash chilling the coffee — to create what he thinks is a better-tasting cold coffee.

Since launching Quest for Texas Best in 2014, H-E-B has awarded nearly $1 million in prize money to Lone Star State businesses. Previous San Antonio winners include Grain4Grain's low-carb flour, Mi Tierra’s salsa verde and Humble House Foods’ smoky tamarind sauce.

Puro Nitro's 11-ounce coffee cans are available at Schilo’s Deli, Whiskey Cake, Jefferson Bodega, DAB House of Hemp, Cafe Cultura, Alley Cat Coffee and My Juice Life. The company also sells packs of six to 24-packs on its website.

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Nina Rangel

Nina Rangel uses nearly 20 years of experience in the foodservice industry to tell the stories of movers and shakers in the food scene in San Antonio. As the Food + Nightlife Editor for the San Antonio Current, she showcases her passion for the Alamo City’s culinary community by promoting local flavors, uncovering...

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