San Antonio-based Pabst Blue Ribbon debuts new alcoholic canned coffee

San Antonio-based Pabst Blue Ribbon debuts new alcoholic canned coffee
Instagram / yahniscosc
The beer company behind Lone Star, Pearl and its namesake Pabst Blue Ribbon has had a busy year.

Pabst announced plans to relocate its headquarters back to San Antonio, develop a downtown culture park and relaunch its Pearl xXx American lager. It also struck a multi-million dollar deal securing the rights to sell and distribute Jack Daniel's pre-made cocktails.

Now, to close out 2020, the brewer will make its Pabst Blue Ribbon Hard Coffee available in 35 Alamo City retail locations. It unveiled the caffeinated brew earlier this year and has conducted a staggered launch.

In a release, 176-year-old Pabst said its 5% ABV canned coffee “balances a rich creamy blend with a whipped vanilla flavor.”

While the Original version of Pabst's Hard Coffee is now on local convenience and liquor store shelves, looks like we'll need to wait for its Cold Brew version. That variety — which boasts a “slightly sweet, dairy free” 4.2% ABV experience — is currently available only in Wisconsin, Pennsylvania, Ohio and Illinois.

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Nina Rangel

Nina Rangel uses nearly 20 years of experience in the foodservice industry to tell the stories of movers and shakers in the food scene in San Antonio. As the Food + Nightlife Editor for the San Antonio Current, she showcases her passion for the Alamo City’s culinary community by promoting local flavors, uncovering...

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