San Antonio’s Central Market turns up the heat this week via 26th annual Hatch Chile Fest

Central Market’s 26th annual Hatch Chile Fest is slated to start this week. - Instagram / central_market
Instagram / central_market
Central Market’s 26th annual Hatch Chile Fest is slated to start this week.
It’s that time of year again, hotheads. Central Market’s 26th annual Hatch Chile Fest will kick off Wednesday, August 4, bringing the pepper's complex heat back to the Lone Star State.

Named after the village of Hatch, New Mexico, where they’re harvested only a few weeks out of the year, the chiles have earned a cult following for a their distinctive balance of heat and sweet.

This year, San Antonio-based H-E-B's Central Market locations will roast more than 250,000 pounds of Hatch peppers for sale by the pound. The high-end grocery chain — including its Alamo Heights outlet — will also serve up Hatch-embellished items including queso, casseroles, twice-baked potatoes, crab cakes and sausage kolaches.

The Hatch promotion will run through August 24.

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