For most artists and entertainers, social media is a tool to connect the audience to a larger body of work. Then there’s the Kim Kardashian school of content, a tan and terrifying place where Instagram and Twitter are the alpha and omega of one’s career. Already, young artists are taking note, pouring into this media with jokes, selfies and Vines trying to become the next account to top a million followers. Where a Bieber or Mahone spun early Youtube clicks into a recording career, for many stars of the Digitour sphere, those clicks are the final goal — just more of them. It’s doubtful that anyone over 19 will recognize the names on the bill, but know that this is an exciting and slightly horrifying development in digital media. $25, 5:30pm, Alamo City Music Hall, 1305 E. Houston St.