San Antonio-based H-E-B voted the ultimate Texas brand by Texas Monthly readers

H-E-B's crowning as the best brand in the Lone Star State was part of a March Madness-style competition.

H-E-B won a decisive victory over Blue Bell ice cream in the finals of  Texas Monthly's  competition. - Courtesy of H-E-B
Courtesy of H-E-B
H-E-B won a decisive victory over Blue Bell ice cream in the finals of Texas Monthly's competition.
San Antonio-based grocery chain H-E-B reigns as the ultimate Texas brand, according to a competition organized by Texas Monthly.

Joining in on the fun of March Madness, the magazine held its own month-long bracketed competition allowing Texans to vote on their favorite Lone Star State-based brand on Facebook, Instagram and Twitter.

In the final round, H-E-B won a decisive victory over Blue Bell Ice Cream to claim the crown. Along the way, the grocery giant faced stiff competition, beating out Buc-ees in the elite eight and Whataburger in the final four.

Online observers weren't surprised to see H-E-B take the championship. More appeared confused how Southwest Airlines managed to make a deep playoff run.

"The only thing I'm surprised by is how Southwest got into the Final Four," Reddit user @Arcticstorm058 said.

"My thought too. Six Flags lost to South-Fucking-West” @Ardnabrak commented on the Reddit thread.

Despite Southwest's surprising run, Texas Monthly wrote there was "never really any doubt" that H-E-B would emerge victorious.

"When it comes to burrowing its way into the Heart of Texas consumers, truly, no store has done more," the magazine said.

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About The Author

Michael Karlis

Michael Karlis is a Staff Writer at the San Antonio Current. He is a graduate of American University in Washington, D.C., whose work has been featured in Salon, Alternet, Creative Loafing Tampa Bay, Orlando Weekly, NewsBreak, 420 Magazine and Mexico Travel Today. He reports primarily on breaking news, politics...


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