Courtesy of H-E-B
H-E-B won a decisive victory over Blue Bell ice cream in the finals of Texas Monthly's competition.
Joining in on the fun of March Madness, the magazine held its own month-long bracketed competition allowing Texans to vote on their favorite Lone Star State-based brand on Facebook, Instagram and Twitter.
In the final round, H-E-B won a decisive victory over Blue Bell Ice Cream to claim the crown. Along the way, the grocery giant faced stiff competition, beating out Buc-ees in the elite eight and Whataburger in the final four.
Online observers weren't surprised to see H-E-B take the championship. More appeared confused how Southwest Airlines managed to make a deep playoff run.
"The only thing I'm surprised by is how Southwest got into the Final Four," Reddit user @Arcticstorm058 said.
"My thought too. Six Flags lost to South-Fucking-West” @Ardnabrak commented on the Reddit thread.
Despite Southwest's surprising run, Texas Monthly wrote there was "never really any doubt" that H-E-B would emerge victorious.
"When it comes to burrowing its way into the Heart of Texas consumers, truly, no store has done more," the magazine said.
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