San Antonio inventor of 'hiccup straw' grabs $250,000 investment from Marc Cuban on Shark Tank

Dr. Ali Seifi (left) and his business partners appear on ABC's Shark Tank to pitch their product. - Facebook / HiccAway
Facebook / HiccAway
Dr. Ali Seifi (left) and his business partners appear on ABC's Shark Tank to pitch their product.

A San Antonio doctor's device for curing hiccups got a major boost from billionaire Marc Cuban on Friday's episode of the ABC-TV program Shark Tank.

Dr. Ali Seifi and his business partners demonstrated their HiccAway gadget on the show, which allows inventors to pitch ideas to a panel of deep-pocketed investors. While several "sharks" bit, it was Cuban's offer of $250,000 for a 20% stake in the company that Seifi and his crew accepted.

"I love it," said Cuban, owner of the Dallas Mavericks. "Anything that solves a medical problem that really bothers people in one way or the other and has the science to back it up is a good thing."

The patented device is a wide straw that requires a significant amount of pressure to use. That sucking occupies the attention of nerves in the body that trigger hiccups, "resetting" them to stop the spasms. The device was the subject of a study in the peer-reviewed journal JAMA.

"It's shown 90% effectiveness," said Seifi, an associate professor of neurosurgery at UT Health San Antonio.

HiccAway is currently available in H-E-B stores, and the company's website for $14. During the show, Seifi's marketing director referred to H-E-B as "a big-box retailer in Texas."

Cuban predicted his involvement would break the product into far more retail outlets.

"This is going to become part of everyone's medicine cabinet, guaranteed," he said.

Stay on top of San Antonio news and views. Sign up for our Weekly Headlines Newsletter.


Since 1986, the SA Current has served as the free, independent voice of San Antonio, and we want to keep it that way.

Becoming an SA Current Supporter for as little as $5 a month allows us to continue offering readers access to our coverage of local news, food, nightlife, events, and culture with no paywalls.

Join today to keep San Antonio Current.

Scroll to read more San Antonio News articles

Sanford Nowlin

Sanford Nowlin is editor-in-chief of the San Antonio Current.

Join SA Current Newsletters

Subscribe now to get the latest news delivered right to your inbox.