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Monday, June 24, 2013

Video: Yeah Yeah Yeahs on top of the world

Posted By on Mon, Jun 24, 2013 at 12:16 PM

With the release of “Despair,” the second single off Mosquito (which debuted at number 5 on the charts back in April), the Yeah Yeah Yeahs confirmed they’re on top of the world. Literally. “There's been a lot of career highs and lows over the years of being in a band, but in the end, how many can say they shot a video on the top of the Empire State Building? We win,” said singer Karen O in press materials. “Move out the way, King Kong, Yeah Yeah Yeahs are gonna get real with you up in this piece!” The video, shot on top of the 102-story, 443 meter Empire State Building, was co-produced by Noisey (which premiered it on June 24) and directed by Patrick Daughters, who had also directed the videos of “Maps” and “Gold Lion.” “I felt like I could give as personal a performance because of our history together,” said O. “It was important to us that it felt intimate despite being filmed at one of NYC's most famous landmarks and an international cultural icon. It was my first-ever trip up to the top of the ESB, top of the world, we were up there from 3 a.m. to sunrise, I'm guessing very few get to see that view from up there at those hours.” But the most terrific aspect of the video is the fact that a successful, mainstream band in 2013 can still release a video that adds an almost two-minute long a cappella intro (and a terrific one at that) to a song that was already powerful in spite (or because) of the fact that it took its time to explode. In these urgent times where everything is fast, fast, fast and attention spans are virtually non-existent, the move reflects the band’s newfound power and willingness to defy those nonsensical “rules” of the business. The only rule is excellence, and for the Yeahs, the gamble is paying off. “I gotta say I had a ‘the impossible is possible’ moment up there with [guitarist] Nick [Zinner] and [drummer] Brian [Chase],” said the singer. “If someone would have sat us down at the Mars Bar years back and told us that we'd be performing our music on the top of the Empire State Building one day, we probably would have thought that's the stuff that dreams are made of, not us, no way.”">Mosquito (which debuted at number 5 on the charts back in April), the Yeah Yeah Yeahs confirmed they’re on top of the world. Literally.

“There's been a lot of career highs and lows over the years of being in a band, but in the end, how many can say they shot a video on the top of the Empire State Building? We win,” said singer Karen O in press materials. “Move out the way, King Kong, Yeah Yeah Yeahs are gonna get real with you up in this piece!”

The video, shot on top of the 102-story, 443 meter Empire State Building, was co-produced by Noisey (which premiered it on June 24) and directed by Patrick Daughters, who had also directed the videos of “Maps” and “Gold Lion.”

“I felt like I could give as personal a performance because of our history together,” said O. “It was important to us that it felt intimate despite being filmed at one of NYC's most famous landmarks and an international cultural icon. It was my first-ever trip up to the top of the ESB, top of the world, we were up there from 3 a.m. to sunrise, I'm guessing very few get to see that view from up there at those hours.”

But the most terrific aspect of the video is the fact that a successful, mainstream band in 2013 can still release a video that adds an almost two-minute long beautiful a capella intro to a song that was already powerful in spite (or because) of the fact that it took its time to explode. In these urgent times where everything is fast, fast, fast and attention spans are virtually non-existent, the move reflects the band’s newfound power and willingness to defy those nonsensical “rules” of the business. The only rule is excellence, and for the Yeahs, the gamble is paying off.

“I gotta say I had a ‘the impossible is possible’ moment up there with [guitarist] Nick [Zinner] and [drummer] Brian [Chase],” said the singer. “If someone would have sat us down at the Mars Bar years back and told us that we'd be performing our music on the top of the Empire State Building one day, we probably would have thought that's the stuff that dreams are made of, not us, no way.”

click to enlarge yeah-yeah-yeahs-despair-videojpg


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