Tuesday, June 3, 2014

Aural Pleasure Review: 50 Cent, 'Animal Ambition'

Posted By on Tue, Jun 3, 2014 at 10:30 PM

50 Cent | Animal Ambition G-Unit/Capitol  | *

As 50 Cent has been chilling in his Connecticut mansion on his Vitamin Water money like a well-hydrated dragon, rap has moved away from the days of the long sing-song hooks of his ’03 hit “In Da Club.”

Where 50 dedicated four solid bars to his memorable “In Da Club” hook, current young guns like Future and Ace Hood chant high-energy, low-word count refrains for YouTube hits in the millions and endless airplay.

On Animal Ambition, 50 Cent’s first go in the studio since 2009, he sounds as fake as his tone-deaf acting career, slinging simple hooks without the vigor or novelty of younger rappers.

Faking the funk, he comes off like Steve Buscemi’s bad PI character in 30 Rock trying to go undercover in a middle school—“How do you do, fellow kids?”

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