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Tuesday, January 12, 2016

Kendrick Lamar Visits the White House

Posted By on Tue, Jan 12, 2016 at 1:44 PM

click image Lamar and Obama exchange thoughts and hugs in the Oval Office - COURTESY OF TOP DAWG ENT.
  • Courtesy of Top Dawg Ent.
  • Lamar and Obama exchange thoughts and hugs in the Oval Office
The rapper, who is nominated for more Grammys this year than any other artist, with 11, recently created a public service announcement with the help of director Dave Meyers and "the Little Homies," drawing awareness to the National Mentoring Partnership and the effects that mentors can have, particularly on at-risk youth. 

The PSA features photos of Lamar's recent visit to the White House and his meeting with President Barack Obama. Obama recently stated that his favorite song of 2015 was Lamar's "How Much a Dollar Cost." The video clip also makes mention of both Lamar and Obama's shared conviction towards mentorship programs and their positive effect on children, Lamar being the product of one, himself.

Kendrick Lamar - Pay It Forward from Top Dawg Entertainment on Vimeo.

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