The January installment of Travis Park's family-friendly 3rd Friday music series celebrates SA’s bearded community with a beard contest hosted by The Alamo Beard Club and prizes ranging from an Epiphone guitar to a $150 Harley Davidson gift card. Proceeds from the event benefit the Network for Young Artists (NYA), a nonprofit organization that promotes arts and culture through voice, dance, music and performing arts programs. Local acts Brian Volante Band, Donella Drive and hard-rocking headliners The Heroine provide the soundtrack for the evening. Bearded Love brings together local music, cuisine and businesses for a night of entertainment and, of course, awesome facial hair. Categories for the contest include: crowd favorite, beards six inches or longer, beards less than six inches, partial beard and best mustache.