Bird Bakery announced that all proceeds from its Be KIND cupcake will benefit the family of David Molak, a 16-year-old sophomore from Alamo Heights, Texas who took his life after enduring eight consecutive months of relentless cyber-bullying.
“In light of the recent tragedy, we would like to remind everyone to be kind to one another,” posted the bakery on Instagram. “Go out of your way to spread joy, not hate and to help others, not hurt them. Our deepest sympathy goes out to the Molak family.”
The charitable cause prompted an outpouring of support from the community, and the petite bakeshop intends to create more of its Be KIND cupcakes to satisfy the high demand.
“The response has been overwhelming,” said Melissa Gandy, the manager of Bird Bakery.
Bird Bakery is offering the special cupcake, which is topped with vanilla buttercream and orange and blue sprinkles — the official colors of National Bullying Prevention Awareness Month — until Saturday, February 6. The bakery will then donate the total amount of cupcakes’ profit to a GoFundMe sponsoring an anti-bullying campaign of the Molak family’s choice.
"The Molak family is overcome with gratitude for the overwhelming response of your support, love and prayers," wrote the UTHSCSA Classes of 2019 and 2018. "We thank you so very much for all of your support and ask that you continue to spread their message and this fundraising page."