Alamo City-based H-E-B's contest pits 20 businesses against each other in a battle of budding entrepreneurship. A panel of H-E-B-selected judges samples the goods and awards prize money along with marketing assistance, supplemental support and mentoring.
Olla Express is competing to have its bottled raw piloncillo syrup on store shelves across Texas. And, yeah, that $25,000 cash grand prize would be nice, too.
Olla Express Café owner Andrea Ley is credited with introducing café de olla, a Mexican coffee prepared in a traditional earthen clay pot, to San Antonio in 2019. Her mobile coffee spot uses the piloncillo syrup, a Mexican ingredient devoid of refined sugars and artificial flavors, as a sweetener in its many caffeinated concoctions.
Since launching the contest in 2014, H-E-B awarded nearly $1 million in prize money to Quest for Texas Best winners. Previous SA-based winners include Grain4Grain and its Low-Carb Flour and Mix, Mi Tierra’s Salsa Verde and Humble House Foods’ Ancho & Morita-Smokey Tamarind Sauce.
This year's contestants will present their products for judging on August 25 and 26 at the San Antonio Food Bank.
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