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César E. Chávez March for Justice

Driven by his own family’s experiences toiling in the fields of Arizona, labor organizer César E. Chávez employed nonviolent forms of protest (including marches, boycotts and hunger strikes) to fight for fair wages and humane conditions for farm workers across Texas, Arizona, California and Florida. Synonymous with his motto “sí, se puede” (it can be done), the Mexican-American icon founded the National Farm Workers Association in 1962, which merged with the Agricultural Workers Organizing Committee to become United Farm Workers in 1966. A fitting choice, Grammy-winning tejano musician Little Joe steps up as grand marshal for San Antonio’s 19th annual César E. Chávez March for Justice, which steps off from Avenida Guadalupe and culminates at the Alamo. Subject of the forthcoming documentary Recuerdos: The Life and Music of Little Joe, the native Texan not only supported and raised funds for Chávez, but his rendition of “Las Nubes” (a song about oppression, hope and liberation) is the UFW’s official anthem.

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