Support Local Journalism, Join the SA Current Press Club.

Crispy Taco Lay's Score San Antonio Resident Million Dollar Prize 

click to enlarge screen_shot_2017-10-11_at_12.18.13_pm.png

San Antonio's own Ellen Sarem is this year's Lay's "Do us a Flavor" contest winner.

The $1 million prize was awarded to Sarem for pitching a Crispy Taco flavor to the chip maker. Previous winners include a Cheesy Garlic Bread, Cooked Wasabi Ginger, and Southern Biscuits and Gravy. Sarem pitched the Crispy Taco idea because she's been cooking crispy tacos for her now-fiancé for several years.

The chips were put on the market this summer and Lay's fans were encouraged to vote for their favorite between Sarem's Crispy Taco, Palm City, Florida resident Lindsay Hoffman's Lay's Kettle Cooked Everything Bagel and Gregory Pope from Charlotte, N.C., who submitted Lay's Wavy Fried Green Tomato.

We sampled the chip in late August. Check out our interview with Sarem below: 

Support Local Journalism.
Join the San Antonio Current Press Club

Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state. Our readers helped us continue this coverage in 2020, and we are so grateful for the support.

Help us keep this coverage going in 2021. Whether it's a one-time acknowledgement of this article or an ongoing membership pledge, your support goes to local-based reporting from our small but mighty team.

Join the San Antonio Press Club for as little as $5 a month.

Read the Digital Print Issue

January 26, 2022

View more issues


Join SA Current Newsletters

Sign Up Now

Subscribe now to get the latest news delivered right to your inbox.


© 2022 San Antonio Current

Website powered by Foundation