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H-E-B Expands Heat-and-Eat Meal Program to Include San Antonio Favorite Rosario's 

click to enlarge Rosario's owner Lisa Wong shows off the restaurant's new heat-and-eat meals available in some H-E-B stores. - COURTESY PHOTO / H-E-B
  • Courtesy Photo / H-E-B
  • Rosario's owner Lisa Wong shows off the restaurant's new heat-and-eat meals available in some H-E-B stores.
H-E-B has once again expanded its Meal Simple program, adding entrees from one of San Antonio's most popular dining destinations: Rosario’s Mexican Cafe Y Cantina.

Rosario's closed the doors of its two local eateries amid the COVID-19 pandemic, furloughing 90% of its staff. Since packaging heat-and-eat entrees for the refrigerator cases at H-E-B stores, the restaurant group has brought back 15 workers and has plans to add more in coming weeks.

“As a business owner, the ability to feed our customers and bring back part of the staff gives us hope after a devastating experience,” Rosario's owner Lisa Wong said.

San Antonio-based H-E-B expanded Meal Simple a week ago to include full meals from popular Texas restaurants. San Antonio's Max & Louie’s New York Diner was among its first additions.

H-E-B officials helped Rosario's navigate both the changes to its business model and the often-arduous process of getting food into its stores. What's more, food distributor Ben E. Keith assisted by providing cold storage and transportation as H-E-B expanded Meal Simple.

Rosario's cheese enchilada, chicken chipotle, mole and verde plates will launch in four San Antonio H-E-B locations: Lincoln Heights Market, Alon, Wurzbach Road at Interstate 10 and and DeZavala Road at Interstate 10. In a week or so, the entrees will be available in the McCreless Market H-E-B Plus, South Flores Market and Austin Highway. Other locations are under consideration.

Rosario's also plans to make other house specialties available to grocery shoppers.

So many restaurants, so little time. Find out the latest San Antonio dining news with our Flavor Friday Newsletter.

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January 12, 2022

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