This is a past event.

Incorporating Earned Media in your Marketing Mix

AMA San Antonio Uploaded by Judy Jackson
AMA Luncheon - Incorporating Earned Media in your Marketing Mix
In large and small firms, earned media (news coverage and other non-paid exposure) can be a major element in the overall strategy to grow name ID, stay top of mind, and supplement your customer base. First learn the inner workings of newsrooms and how this can play into general outreach strategies. Then learn how PR and Marketing can better complement each other. Learn all this while growing your media connections

Venue Details

Nearby

  • or

Newsletters

Join SA Current Newsletters

Subscribe now to get the latest news delivered right to your inbox.

All the beautiful people we saw at the 2022 Pride Bigger Than Texas Parade

San Antonio showed up big for the 2022 Pride Bigger Than Texas Parade on Saturday. Members and allies of the LGBTQIA+ community…

By San Antonio Current Staff

All the beautiful people we saw at the 2022 Pride Bigger Than Texas Parade
91 slides

Everything we saw in San Antonio as people protested the Supreme Court's reversal of Roe v. Wade

After the U.S. Supreme Court's long-expected reversal of Roe v. Wade on Friday, San Antonians took to the street to speak up…

By Sanford Nowlin

Everything we saw in San Antonio as people protested the Supreme Court's reversal of Roe v. Wade
168 slides

25 San Antonio spots to get frozen cocktails, including to-go and drive-thru options

Summer in Texas is no joke, and those who don't have a swimming pool at their disposal may be looking for alternate…

By San Antonio Current Staff

El Camino
1009 Avenue B, elcaminosa.com
Located on the edge of downtown, El Camino offers a variety of frozen drinks and a pair of margarita machines to accompany the River Walk breeze and the food options available to patrons. 
Photo via Instagram / elcaminosa
25 slides

A historic home for sale in San Antonio's King William area was once a Masonic lodge

Alamo National Bank Vice President Otto Meerscheidt and his wife Nellie were the first residents of a stately 1907 King William home…

By San Antonio Current Staff

A historic home for sale in San Antonio's King William area once held a Masonic lodge
33 slides