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Jorge Rodríguez-Gerada

A key figure in New York’s 1990s-era “culture jamming” scene (a guerrilla-style form of “subvertising” involving the reconfiguration of logos, signs and billboards), Cuban-American artist Jorge Rodríguez-Gerada has made a name for himself with monumental portraits informed by vector graphics, land art and GPS technology. Possibly best viewed via helicopter or satellite, the individual portraits in his Terrestrial Series can cover up to 11 acres of land with strategically placed tons of soil, sand and gravel. In conjunction with Contemporary Art Month and the redevelopment of San Pedro Creek, Rodríguez-Gerada is installing a large-scale portrait in the parking lot of the Christopher Columbus Italian Society. Cameras, drones and web-based technology will offer “grounded” visitors an aerial perspective of the finished project.

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