Tejano icon Little Joe found his true creative voice in the Bay Area in the late ‘60s, from where so many pop music origin myths emanate. As the flower children bum-rushed the Haight Ashbury neighborhood, Latin American musicians found a home in the same thriving scene. After tuning into the Chicanismo of the area, Little Joe changed his band name from the stuffy Latinaires to La Familia, whose anthem “Las Nubes” became the marching song of the United Farm Workers. In between political appearances, Joe helped create and hone the Tejano sound, a musical force that reached full stride in the ‘90s. In the Tex-Mex heyday of Selena, Mazz and La Mafia, Joe y La Familia’s 16 de Septiembre won the ‘91 Grammy for Best Mexican Performance.