The company, San Antonio Battles Everybody, created striking red shirts with blue lettering that reads "San Antonio Battles Bullying."
Company co-owner Scott Tessmar says in an email that Molak's death really hit his family.
"Which is, the exact reason we have created these shirts. From the very beginning our aim is to build a platform where we can come together and create new beliefs and awareness," he says. "San Antonio Battles Everybody is ever changing, we are going to target issues that need change and inspire growth."
Tessmar says $5 from every sale of the "San Antonio Battles Bullying" T-shirts ($29) will be donated to David's Legacy.
That Go Fund Me campaign has already raised more than $80,000.
We wanted to update you as the donations continue to flow in. The Molak family is overcome with gratitude for the overwhelming response of your support, love and prayers. It means the world to them and more. Given the magnitude of donations and as the numbers continue to rise, the Molak family is still in the process of making a careful and thoughtful decision of where to allocate the funds. It is important to the Molak family and to all those affected that the donations go towards an organization that will truly use the funds to make a tangible difference in the lives of others in David's memory to continue his legacy. We thank you so very much for all of your support and ask that you continue to spread their message and this fundraising page. #StopTheBullying
The Molak family saw an outpouring of support from San Antonio after the loss of their son as the community continues to grapple with the human cost of bullying in this modern, digital age.