'New Texan' James van der Beek stars in heartwarming, holiday-focused online H-E-B ad

INSTAGRAM / HEB
Instagram / heb
James van der Beek — aka Dawson from teen drama series Dawson’s Creek — is commemorating his family's recent relocation to Texas by starring in a new H-E-B holiday ad campaign focused on giving back.

“I have come to look at moving to a new state like being a guest at somebody’s holiday dinner table,” the actor says in a 12-minute online video for the San Antonio-based grocer. “You don’t walk in and tell them what to do. The first question that you ask is: ‘what do I bring?’”

For the spot, Van der Beek and H-E-B partnered with Pop Up Birthday — a nonprofit that provides personalized birthday experiences to kiddos in foster care.

Van der Beek and his two kids are shown trawling the aisles of an H-E-B for decorations, gifts and Christmas cookie-baking supplies. He delivers a Texas-sized pickup truck full of the holiday goodies to Anna and Dan, a mom and her child, who tearfully accept the gifts.

The clip is part of H-E-B's Holiday Even Brighter campaign, which includes 25 days of celebrity appearances, family recipes and musical performances.

So many restaurants, so little time. Find out the latest San Antonio dining news with our Flavor Friday Newsletter.

About The Author

Scroll to read more Flavor articles
Join the San Antonio Current Press Club

Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state.
Help us keep this coverage going with a one-time donation or an ongoing membership pledge.

Newsletters

Join SA Current Newsletters

Subscribe now to get the latest news delivered right to your inbox.