Support Local Journalism, Join the SA Current Press Club.

San Antonio-based Epic Western launching canned tequila cocktail 

click image Epic Western Cocktail Company will launch a canned Ranch Water this summer. - INSTAGRAM /  JTVANZANDT
  • Instagram / jtvanzandt
  • Epic Western Cocktail Company will launch a canned Ranch Water this summer.
A San Antonio-based startup is diving into the already crowded ready-to-drink cocktail market with the launch of a canned ranch water, a highball traditionally made with fizzy water, lime and Tequila.

This summer, Epic Western Cocktail Co. — founded by Texas entrepreneurs Royce Itschner, Adam Love and Dub Sutherland — will launch the first product in a line it says will become an "emerging cocktail brand."

You could say Texas-made canned ranch water is having a moment. Brands such as Lone River Ranch (West Texas), Ranch Rider Spirits (Austin) and RancH20 (Dallas) already commanding store shelves with their variations on the beverage.

Epic Western's product, however, purports to be a "true cocktail-in-a-can." According to a press release, each 12-ounce serving contains “[two] shots of 100% Blue Agave Tequila, certified Mexican Mineral Water, sea salt and real lime flavor.” The product is will pack a whollop at 10% ABV — quite a bit boozier than its predecessors mentioned above, whose ABVs range from 4-7%.

The cocktail is distilled, canned and packaged at a 116-year-old family-owned distillery in Arandas, Jalisco, Mexico, before it's imported into the United States. According to the company, this process is the only way that the new ready-to-drink cocktail can contain 100% Blue Agave Tequila, rather than malt liquor or mixto, a low-cost substitute for premium tequila.

click to enlarge The new Ranch Water is the culmination of a special partnership with Yeti Capital. - PHOTO COURTESY EPIC WESTERN COCKTAIL CO.
  • Photo Courtesy Epic Western Cocktail Co.
  • The new Ranch Water is the culmination of a special partnership with Yeti Capital.
Potentially, bringing Epic Western some additional marketing juice is a partnership with Yeti Capital, an organization comprised of the founders of the popular Yeti Coolers brand. While details of that partnership are unclear, enthusiasts of tequila drinks and insulated cups can expect to see Epic Western's canned Ranch Water on liquor store shelves in the coming months.

So many restaurants, so little time. Find out the latest San Antonio dining news with our Flavor Friday Newsletter.

Support Local Journalism.
Join the San Antonio Current Press Club

Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state. Our readers helped us continue this coverage in 2020, and we are so grateful for the support.

Help us keep this coverage going in 2021. Whether it's a one-time acknowledgement of this article or an ongoing membership pledge, your support goes to local-based reporting from our small but mighty team.

Join the San Antonio Press Club for as little as $5 a month.

Read the Digital Print Issue

December 1, 2021

View more issues


Join SA Current Newsletters

Sign Up Now

Subscribe now to get the latest news delivered right to your inbox.


© 2021 San Antonio Current

Website powered by Foundation