Since the 1930s, the San Antonio Fire Department has carried out a toy drive during the holiday season. Children who participated by donating toys often received tickets to the theater in thanks for their good citizenship. The tradition continues at the Institute of Texan Cultures.
The 2014 Toy Day will grant any guest an opportunity to visit the Institute of Texan Cultures free of charge, when they bring a new, unwrapped toy, to benefit the San Antonio Fire Department toy drive. The museum has a selection of holiday themed activities and crafts scheduled.