Support Local Journalism, Join the SA Current Press Club.

San Antonio Spurs putting arena naming rights for AT&T Center on the market for first time in 20 years 

click to enlarge Telecom company AT&T's deal with Spurs Sports & Entertainment was worth $2 million a year. - INSTAGRAM / @ATTCENTER
  • Instagram / @attcenter
  • Telecom company AT&T's deal with Spurs Sports & Entertainment was worth $2 million a year.

Say goodbye to the AT&T Center.

For the first time in 20 years, Spurs Sports & Entertainment is putting the naming rights to the NBA team's 19,000-seat arena on the sales block.

SS&E's partnership with AT&T will end following the 2021-22 season, and the team has retained Legends Global Partnerships, which has helped other teams including the Los Angeles Rams and Chargers secure stadium naming rights, to help it land a new deal.

The Spurs' contract with AT&T was worth $2 million annually. The team is looking to secure its new deal by fall 2022.

“Our next arena naming rights partner will have a unique opportunity to reach and engage one of the most passionate and diverse fan bases in all of professional sports," said Brandon Gayle, SS&E's chief operating officer. "We look forward to working with Legends to welcome a new partner that helps us deliver on our purpose of creating moments that excite, memories that endure and connections that strengthen our community.”

Initially, the arena was named the SBC Center, after the telecom company's moniker prior to its corporate takeover of AT&T. The merged company has since relocated its headquarters to Dallas and downsized its San Antonio corporate operations.

Stay on top of San Antonio news and views. Sign up for our Weekly Headlines Newsletter.

Support Local Journalism.
Join the San Antonio Current Press Club

Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state. Our readers helped us continue this coverage in 2020, and we are so grateful for the support.

Help us keep this coverage going in 2021. Whether it's a one-time acknowledgement of this article or an ongoing membership pledge, your support goes to local-based reporting from our small but mighty team.

Join the San Antonio Press Club for as little as $5 a month.

Read the Digital Print Issue

January 12, 2022

View more issues


Join SA Current Newsletters

Sign Up Now

Subscribe now to get the latest news delivered right to your inbox.


© 2022 San Antonio Current

Website powered by Foundation