The history of pop’s most cloying art form, told in film, music, and memorabilia
Bubblegum music gets its name from the inherently sugary, bubbly quality of its youth-oriented confections. But the name is fitting for another, unintended reason: Year after year, this form of music stubbornly sticks to the bottom of pop-culture’s shoe, earning derision and annoyance for its refusal to go away.
If you’re even younger, you might cling to your Menudo memories, or defend the Spice Girls as subversive pop feminists. While the documentary’s title might seem ironic, it’s actually an accurate description of a musical form that brazenly aims for your pleasure centers, and makes no bones about its love for the lowest common denominator.
| Bubblegum Music Is The Naked Truth |
8pm Sat, Oct 8 Free
1906 S. Flores 271-9592
With its erratic picture quality, Naked Truth! often looks like a bootleg, but in a strange way that suits the disreputable nature of this material. The film never fails to strike the necessary balance between affection and irreverence. For instance, it credits the Poppy Family with capturing the bummed-out spirit of the early ’70s while noting that guitarist Terry Jacks’ “lumberback obsessions made `his wife` Susan decide to hit the road running while she still had her health and looks.” And it accurately labels the Archies “the creme da la creampuff,” a fictional band responsible for leading a generation of American youth to expect instant gratification.
Naked Truth! will screen at Salon Mijangos on Saturday, October 8. The doc will be preceded by an exhibit of rare bubblegum records and other memorabilia, and followed by a performance from SA synth-pop duo Hyperbubble, another group that knows its way around a hooky chorus. •