Texas-based Shiner Beer releases Bruja’s Brew, the first in new Tex Hex IPA series

click to enlarge Shiner's new Bruja’s Brew is sold in 6- and 12-pack cans. - PHOTO COURTESY SHINER BOCK
Photo Courtesy Shiner Bock
Shiner's new Bruja’s Brew is sold in 6- and 12-pack cans.
The brewery behind Texas' iconic Shiner Bock has launched the first in its new, three-beer Tex Hex IPA series: Bruja’s Brew.

Bruja’s Brew is an India Pale Ale brewed with cactus water and Amarillo hops — an ode to the brand’s Texas roots. According to tasting notes, the brew delivers a hops-forward aroma and flavor that's a mix of bright, citrusy, resinous and tropical.

“Shiner fans have demanded that we get back in the IPA category, and we believe Tex Hex delivers in a groundbreaking way,” Shiner Beers marketing chief Matt Pechman said in a release. “With unique Southwestern ingredients like cactus water, and a taste that we know connects with IPA drinkers, we are incredibly proud of this beer.”

Bruja’s Brew weighs in at 7% ABV and is rolling out in limited Texas distribution this month. Shiner plans a full-scale national launch this spring. It will be sold in 6- and 12-pack cans, with additional formats coming in the future.

So many restaurants, so little time. Find out the latest San Antonio dining news with our Flavor Friday Newsletter.

About The Author

Scroll to read more Flavor articles
Join the San Antonio Current Press Club

Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state.
Help us keep this coverage going with a one-time donation or an ongoing membership pledge.


Join SA Current Newsletters

Subscribe now to get the latest news delivered right to your inbox.