Support Local Journalism, Join the SA Current Press Club.

Texas country music artist Randy Rogers launches new booze brand with Hefeweizen-style whiskey 

click to enlarge Texas country singer Randy Rogers will launch his new booze brand, Bahnbrëcker, September 15. - PHOTO COURTESY OF BAHNBRËCKER
  • Photo Courtesy of Bahnbrëcker
  • Texas country singer Randy Rogers will launch his new booze brand, Bahnbrëcker, September 15.
Texas country music singer Randy Rogers is getting into the booze biz.

The New Braunfels-based troubadour is celebrating his hometown's German heritage with a new liquor brand called Bahnbrëcker, and its first release, Slow River Blend — a Hefeweizen-style whiskey — clearly sticks with the theme.



What exactly is a Hefeweizen-style whiskey, you ask? We did, too.

The blend marries Texas and Midwestern straight wheat whiskeys macerated with lemon peel and clove, according to tasting notes. The end product features notes of both flavor additions, along with caramel and vanilla, making it reminiscent of a Hefeweizen-style beer.

click to enlarge Texas country star Randy Rogers will launch his new booze brand, Bahnbrëcker, September 15. - PHOTO COURTESY OF BAHNBRËCKER
  • Photo Courtesy of Bahnbrëcker
  • Texas country star Randy Rogers will launch his new booze brand, Bahnbrëcker, September 15.
“We wanted to create something that the people who came before us in this great community of New Braunfels would be proud of,” Rogers said in a release. “Slow River Blend … gives you this flavor of the lemon and the clove blended with your whiskey that creates this Hefeweizen taste, this Hefeweizen spirit that is the spirit of New Braunfels.”

For those who wondered, the brand's Bahnbrëcker name is derived from the German word for "trailblazer."

Bahnbrëcker Slow River Blend will be available in 750-ml bottles at all Texas Total Wine & Spirits starting September 15.

So many restaurants, so little time. Find out the latest San Antonio dining news with our Flavor Friday Newsletter.

Support Local Journalism.
Join the San Antonio Current Press Club

Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state. Our readers helped us continue this coverage in 2020, and we are so grateful for the support.

Help us keep this coverage going in 2021. Whether it's a one-time acknowledgement of this article or an ongoing membership pledge, your support goes to local-based reporting from our small but mighty team.

Join the San Antonio Press Club for as little as $5 a month.

Read the Digital Print Issue

December 1, 2021

View more issues

Newsletters

Join SA Current Newsletters

Sign Up Now

Subscribe now to get the latest news delivered right to your inbox.

Calendar

© 2021 San Antonio Current

Website powered by Foundation