Support Local Journalism, Join the SA Current Press Club.

Vicente Fernandez 

music-vicente-cc_330jpg
Vicente Fernandez

Legend has it that the day his father died, a young, unknown Vicente Fernandez performed in Mexico. Over the course of the performance, Fernandez' emotions so overtook him that he began sobbing in mid-song. The crowd roared at the end of the show and called him back for an encore, at which point the MC told them about Fernandez' personal tragedy.

The story is emblematic of Fernandez' career for two reasons. Over a career that's lasted more than four decades, the man known as "King of Ranchera" has become associated with grand expressions of emotion and an ability to wring every last aural tear out of classic mariachi warhorses. He's also shown a determination to stubbornly keep pushing, regardless of the obstacles.

Raised in Jalisco, Mexico, Fernandez worked as a shoeshine boy, waiter, and dishwasher before earning national attention with an appearance on the Mexican television show, La Calandria Musical. While the popularity of mariachi music has dipped over the years in Mexico, Fernandez

Current Choice

Vicente Fernandez
8pm
Sat, Oct 16
$35-95
Freeman Coliseum
3201 E. Houston
226-1177
has almost single-handedly maintained its presence on the charts.

The man who once set a national attendance record by drawing 54,000 to La Plaza de Mexico, hit No. 2 on Billboard's Latin 50 chart in 2001 (at the age of 61) with his collection, Historias de un Indola. As proof of his enduring stature with Latino record buyers, his tour-sponsorship agreement with Jack Daniel's has been cited by the whiskey maker as a prime reason for its 40 percent increase in sales among California Latinos this year. Pop stars come and go (including Fernandez's son, Alejandro), but only legends can move that much booze.

By Gilbert Garcia


Support Local Journalism.
Join the San Antonio Current Press Club

Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state. Our readers helped us continue this coverage in 2020, and we are so grateful for the support.

Help us keep this coverage going in 2021. Whether it's a one-time acknowledgement of this article or an ongoing membership pledge, your support goes to local-based reporting from our small but mighty team.

Join the San Antonio Press Club for as little as $5 a month.

Read the Digital Print Issue

July 28, 2021

View more issues

Newsletters

Join SA Current Newsletters

Sign Up Now

Subscribe now to get the latest news delivered right to your inbox.

Calendar

© 2021 San Antonio Current

Website powered by Foundation