Wednesday, June 24, 2009

The E.N.D.

Posted on Wed, Jun 24, 2009 at 4:00 AM

The E.N.D.
Composer: The Black Eyed Peas
Conductor: The Black Eyed Peas
Label: Interscope
Release Date: 2009-06-24
Rated: NONE
Genre: Recording

Let’s face it: The Peas have already made this decade’s two most embarrassing rap singles — “My Humps” and “Let’s Get It Started” — but that doesn’t faze the foursome. Why should it? They’ve sold more than 15 million records and will continue to make the same daffy dance hits, more hyper-produced rap singles, and even bigger crossover music. The E.N.D. offers bouncy and bright dance rap (“I Gotta Feeling” and “Meet Me Halfway”) with shameless lyrics (“A phone go ring-a-ling ling, and the girls want ding-a-ling ling”).
Fergie captures it best. As the real star of the band, she sings, “If we could party all night and sleep all day and throw all of our problems away, my life would be so easy.” The 15 tunes on The E.N.D. are exactly what you expect from
will.i.am, apl.de.ap, Taboo, and Fergie — ultra-polished club rap canned for mass production — but this time it’s faster, more futuristic, and even cornier.

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