H-E-B shoppers can now bank where they shop for groceries via the chain's new debit card

H-E-B's new debit card acts more like a savings account than other traditional store-branded debit cards, company officials said.

Shoppers can earn 5% cash back on all H-E-B branded items. - Wikipedia Commons / WhisperToMe
Wikipedia Commons / WhisperToMe
Shoppers can earn 5% cash back on all H-E-B branded items.

H-E-B customers can now do their banking where they shop for groceries.

The San Antonio-based grocery giant this week introduced a new debit card that lets shoppers earn 5% cash back on qualifying items while having their own spending and savings account.
The card's 5% cash back feature applies to H-E-B-branded products, including Hill Country Fare, Meal Simple, Field & Future H-E-B and others, according to company officials.

"At H-E-B, we're always looking to provide Texans more ways to save," H-E-B Group Vice President of Marketing Ashwin Nathan said in a statement. "With the H-E-B debit card, customers can have a more rewarding shopping experience that allows them to keep more money in their pockets while enjoying valuable benefits and perks."

The H-E-B debit card acts more like a bank account than reloadable cards available from other retail brands, officials also said.  Account holders can access direct-deposit funds two days earlier and will have a 6% annual percentage yield on savings up to $2,000. The account also includes no monthly or overdraft fees.

Shoppers can apply for the new card and link an existing checking or savings account by visiting H-E-B's debit card website. Customers enrollments will kick off Monday, Sept. 12.

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Michael Karlis

Michael Karlis is a Staff Writer at the San Antonio Current. He is a graduate of American University in Washington, D.C., whose work has been featured in Salon, Alternet, Creative Loafing Tampa Bay, Orlando Weekly, NewsBreak, 420 Magazine and Mexico Travel Today. He reports primarily on breaking news, politics...

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