H-E-B shoppers can now bank where they shop for groceries via the chain's new debit card

H-E-B's new debit card acts more like a savings account than other traditional store-branded debit cards, company officials said.

Shoppers can earn 5% cash back on all H-E-B branded items. - Wikipedia Commons / WhisperToMe
Wikipedia Commons / WhisperToMe
Shoppers can earn 5% cash back on all H-E-B branded items.

H-E-B customers can now do their banking where they shop for groceries.

The San Antonio-based grocery giant this week introduced a new debit card that lets shoppers earn 5% cash back on qualifying items while having their own spending and savings account.
The card's 5% cash back feature applies to H-E-B-branded products, including Hill Country Fare, Meal Simple, Field & Future H-E-B and others, according to company officials.

"At H-E-B, we're always looking to provide Texans more ways to save," H-E-B Group Vice President of Marketing Ashwin Nathan said in a statement. "With the H-E-B debit card, customers can have a more rewarding shopping experience that allows them to keep more money in their pockets while enjoying valuable benefits and perks."

The H-E-B debit card acts more like a bank account than reloadable cards available from other retail brands, officials also said.  Account holders can access direct-deposit funds two days earlier and will have a 6% annual percentage yield on savings up to $2,000. The account also includes no monthly or overdraft fees.

Shoppers can apply for the new card and link an existing checking or savings account by visiting H-E-B's debit card website. Customers enrollments will kick off Monday, Sept. 12.

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