Jeremy Sochan measures teammate Victor Wembanyama using cartons of H-E-B’s Creamy Creations. Credit: Courtesy Photo / H-E-B
Grocery giant H-E-B on Wednesday launched two more commercials featuring No. 1 NBA draft pick Victor Wembanyama and other members of the San Antonio Spurs.

This round of TV spots from the San Antonio-based chain focuses on its Creamy Creations ice cream brand. In addition to Wemby, the ads feature Keldon Johnson, Jeremy Sochan and Devin Vassel.

In the first 15-second commercial, “Taller,” Vassel, Sochan and the Spurs Coyote measure the 7-foot-3 Wembanyama by stacking cartons of ice cream on top of each other. Spoiler alert: the rookie power forward is 18 cartons tall, according to Sochan’s measurements.

https://youtube.com/watch?v=R1PoE7SEstM

The other 30-second spot, “Stand Out,” features Wemby getting his hair dyed to match Creamy Creations ice cream colors in a bid to get noticed.
https://youtube.com/watch?v=5sgaAKiwFB4

San Antonio and Austin shoppers can expect to see more Spurs branding at their local H-E-Bs in coming weeks, according to company officials. The chain soon will install life-sized poster cutouts of Wembanyama standing next to stacked Creamy Creations tubs.

H-E-B released its first two Spurs commercials of the season, “One Trip” and “One Handed,” on Dec. 13.

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This article appears in Jan 10-23, 2024.

Michael Karlis is a Staff Writer at the San Antonio Current. He is a graduate of American University in Washington, D.C., whose work has been featured in Salon, Alternet, Creative Loafing Tampa Bay, Orlando...