Join SA Current Press Club. Because No News is Bad News.

Monday, January 29, 2018

H-E-B Just Released Its 2018 Super Bowl Commercial Y'all

Posted By on Mon, Jan 29, 2018 at 2:59 PM

click image H-E-B / YOUTUBE
  • H-E-B / YouTube
H-E-B just released its 2018 Super Bowl commercial, just under a week before the big game.

This year's commercial features country music star Cowboy Troy. He put his musical skills to the test, specifically his rhyming skills.

Via press release, the Texas-based grocery chain said that each year it finds the most unique and creative flavors across Texas that have potential to become Primo Picks products. Now in its fifth year, a promo for the Quest for Texas Best competition is creatively showcased in the commercial thanks to Cowboy Troy.

"We're committed to searching every inch of the Lone Star State to find the finest, most unique items that showcase the flavors of Texas," said Cory Basso, Vice President of marketing and advertising. "We’re on a mission, and Cowboy Troy's hip hop-country tunes provide a great backdrop for our Quest for Texas Best."

See Cowboy Troy's talent for yourself:

San Antonians will be able to see the minute-long version of the commercial during halftime as well as the 30-second version between the third and fourth quarters.

New restaurant openings? Restaurant and bar specials? Food reviews? Food festival announcements? Get all that and more straight in your inbox by subscribing to our Flavor Friday newsletter.

Tags: , , , , , , ,

San Antonio Current works for you, and your support is essential.

Our small but mighty local team works tirelessly to bring you high-quality, uncensored news and cultural coverage of San Antonio and beyond.

Unlike many newspapers, ours is free – and we'd like to keep it that way, because we believe, now more than ever, everyone deserves access to accurate, independent coverage of their community.

Whether it's a one-time acknowledgement of this article or an ongoing pledge, your support helps keep San Antonio's true free press free.

Read the Digital Print Issue

May 20, 2020

View more issues


Never miss a beat

Sign Up Now

Subscribe now to get the latest news delivered right to your inbox.


© 2020 San Antonio Current

Website powered by Foundation