Vote now in the 2021 Best of San Antonio Readers Poll.

Wednesday, May 12, 2021

Cult classic Yuengling beer will be available in Texas this fall for the first time in its 192-year history

Posted By on Wed, May 12, 2021 at 1:31 PM

click image Pennsylvania’s D.G. Yuengling & Son brewery has begun brewing its famous suds in Texas. - INSTAGRAM / YUENGLINGBEER
  • Instagram / yuenglingbeer
  • Pennsylvania’s D.G. Yuengling & Son brewery has begun brewing its famous suds in Texas.
Pennsylvania’s D.G. Yuengling & Son, the oldest brewery in the United States, has begun brewing its famous suds in Texas, the Dallas Morning News reports.

Tuesday morning, representatives from the 192-year-old brewery hand-delivered its secret recipes and proprietary yeast strain, setting into motion a partnership between Yuengling and Molson Coors in Fort Worth.



A Texas source for Yuengling's easy-drinking beers is big news for suds lovers, some of whom regularly bring in its products across state lines. Previously, the East Coast brand's distribution has only reached as far west as Louisiana and Arkansas.

The brewery makes 2.6 million barrels per year and reaches nearly two dozen states. Even so, the Morning News reports that the operation still feels small-town, given the extra lengths its owning family has gone to as it kicked off the partnership.

For instance, the book of recipes were sealed inside a crate and transported via armored truck and police escort, according to the Morning News. While that set up may seem like a bit of a marketing stunt, the paper reports that the trek marked the first time the handwritten recipes had ever left their Pennsylvania home.

Jen Yuengling, vice president of operations and the oldest of four sixth-generation Yuengling sisters, actually followed the recipes and yeast to Texas, which she described as “bigger than our entire north region and the last eight states that we’ve launched, combined.”

She'll post up in Fort Worth to oversee the beginning of the brewing process before heading back to the company's Pennsylvania headquarters.

Yuengling's flagship Lager, which makes up for more than 75% of the brewery’s sales; Light Lager; Golden Pilsner and Flight, a 95-calorie super-light brew, will be available in Texas supermarkets and liquor stores this fall.

So many restaurants, so little time. Find out the latest San Antonio dining news with our Flavor Friday Newsletter.

Tags: , , , , , , , , , , , , , ,

Support Local Journalism.
Join the San Antonio Current Press Club

Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state. Our readers helped us continue this coverage in 2020, and we are so grateful for the support.

Help us keep this coverage going in 2021. Whether it's a one-time acknowledgement of this article or an ongoing membership pledge, your support goes to local-based reporting from our small but mighty team.

Join the San Antonio Press Club for as little as $5 a month.

Read the Digital Print Issue

June 2, 2021

View more issues

Newsletters

Join SA Current Newsletters

Sign Up Now

Subscribe now to get the latest news delivered right to your inbox.

Calendar

© 2021 San Antonio Current

Website powered by Foundation