In a move that shows just how well Texas grocery giant H-E-B knows its customer base, it this week released a line of candles scented like its bakery items — including fresh butter tortillas.
Other candles in the series capture the fragrance of the San Antonio-based grocer’s two-bite brownies, cinnamon rolls, blueberry muffins and Cowboy Cookies. The line even includes candles scented like non-bakery items such as the stores’ Texas wildflower honey and Creamy Creations vanilla ice cream.
The large and small candles — priced at $12 and $5, respectively — are available in H-E-B supermarkets now.
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This article appears in Jul 14-27, 2021.
