Officials with downtown’s Magik Theatre said the nonprofit organization’s ticket sales are down due to long-delayed construction on South Alamo Street. Credit: Courtesy Photo / Magik Theatre
San Antonio’s Magik Theatre, which has entertained youth audiences for more than three decades, is asking for financial help to offset a drop in ticket sales from a pending closure for renovations along with the ongoing effects of the city’s long-delayed South Alamo Street construction project.

The nonprofit arts group has launched a new fundraising campaign, Believe in Magik, to cover a projected $300,000 budget shortfall as it launches an abbreviated season, officials told the Current. San Antonio-based engineering firm SKYE MEP is expected to match every donation up to $3,000.

The $2.2 million renovation project — funded through the 2022 city bond and private donations — will improve the Magik Theatre’s accessibility and add new HVAC systems, custom-made seats and electrical and safety upgrades, according to officials. However, the theater will close from January through April of next year to complete the work.

Lagging roadwork around the Hemisfair-adjacent downtown theater, 420 S. Alamo St., has also significantly cut into show attendance, officials said.

In addition to its online fundraiser, Magik Theatre is holding a money-raising gala on Saturday, Sept. 20, called “A Night of Magik in Hollywood.” The theater will offer attendees a red-carpet experience featuring cinema-inspired food and drinks, live entertainment and more. Sponsorship and tickets are available online.

Magik Theatre’s abbreviated 2025-26 season will include Red Riding Hood by Allison Gregory and a live version of the beloved A Charlie Brown Christmas animated television special. Red Riding Hood will run Sept. 27-Oct. 22, while A Charlie Brown Christmas will run Nov. 22-Dec. 14. Ticket information for both is already online.

During next year’s temporary closure, the theater plans to take productions on the road to San Antonio-area schools, libraries and community centers.

Subscribe to SA Current newsletters.

Follow us: Apple News | Google News | NewsBreak | Reddit | Instagram | Facebook | Twitter | Or sign up for our RSS Feed

Related Stories

Sanford Nowlin is editor-in-chief of the San Antonio Current. He holds degrees from Trinity University and the University of Texas at San Antonio, and his work has been featured in Salon, Alternet, Creative...

Leave a comment

Your email address will not be published. Required fields are marked *