April 6 marks the 55th anniversary of HemisFair ’68, the World’s Fair many credit with transforming sleepy San Antonio into a high-visibility, growth-oriented city.
The event, which ran from April through October in 1968, also changed downtown, adding new landmarks including Tower of the Americas and Hemisfair Park.
Little surprise then that HemisFair prompted the printing of numerous postcards showing off its many sights, including the tower, the Fiesta Gardens, a monorail and some of the fair’s pavilions, hosted by roughly 30 nations and 15 corporations.
Here’s a look at those vintage postcards, all pulled from the UTSA Libraries Digital Collections.
Fair scene Credit: UTSA Libraries Digital Collections / San Antonio Fair, Inc. Records, MS 031Mini-monorail Credit: UTSA Libraries Digital Collections / San Antonio Fair, Inc. Records, MS 031Tower of the Americas Credit: UTSA Libraries Digital Collections / San Antonio Fair, Inc. Records, MS 031Coca-Cola Company Exhibit Credit: UTSA Libraries Digital Collections / San Antonio Fair, Inc. Records, MS 031The Institute of Texan Cultures Credit: UTSA Libraries Digital Collections / San Antonio Fair, Inc. Records, MS 031Les PouPees de Paris Credit: UTSA Libraries Digital Collections / San Antonio Fair, Inc. Records, MS 031Mini-monorail Credit: UTSA Libraries Digital Collections / San Antonio Fair, Inc. Records, MS 031Las Plazas del Mundo Credit: UTSA Libraries Digital Collections / San Antonio Fair, Inc. Records, MS 031Las Plazas del Mundo Credit: UTSA Libraries Digital Collections / San Antonio Fair, Inc. Records, MS 031The Calypso Credit: UTSA Libraries Digital Collections / San Antonio Fair, Inc. Records, MS 031Fiesta Gardens Credit: UTSA Libraries Digital Collections / San Antonio Fair, Inc. Records, MS 031Los Voladores Credit: UTSA Libraries Digital Collections / San Antonio Fair, Inc. Records, MS 031Theatre and River Court Credit: UTSA Libraries Digital Collections / San Antonio Fair, Inc. Records, MS 031The General Electric Pavilion Credit: UTSA Libraries Digital Collections / San Antonio Fair, Inc. Records, MS 031SouthWestern Bell Telephone Company Pavilion Credit: UTSA Libraries Digital Collections / San Antonio Fair, Inc. Records, MS 031San Antonio Convention Center Credit: UTSA Libraries Digital Collections / San Antonio Fair, Inc. Records, MS 031IBM Lakeside Pavilion Credit: UTSA Libraries Digital Collections / San Antonio Fair, Inc. Records, MS 031IBM Pavilions Credit: UTSA Libraries Digital Collections / San Antonio Fair, Inc. Records, MS 031The Institute of Texan Cultures Credit: UTSA Libraries Digital Collections / San Antonio Fair, Inc. Records, MS 031Las Plazas del Mundo Credit: UTSA Libraries Digital Collections / San Antonio Fair, Inc. Records, MS 031United States Confluence Theatre Credit: UTSA Libraries Digital Collections / San Antonio Fair, Inc. Records, MS 031Humble Pavilion Credit: UTSA Libraries Digital Collections / San Antonio Fair, Inc. Records, MS 031Eastman Kodak Pavilion Credit: UTSA Libraries Digital Collections / San Antonio Fair, Inc. Records, MS 031The Institute of Texan Cultures Credit: UTSA Libraries Digital Collections / San Antonio Fair, Inc. Records, MS 031The United States Exhibit Pavilion Credit: UTSA Libraries Digital Collections / San Antonio Fair, Inc. Records, MS 031Postcard from HemisFair ’68 Credit: UTSA Libraries Digital Collections / San Antonio Fair, Inc. Records, MS 031Postcard from HemisFair ’68 Credit: UTSA Libraries Digital Collections / San Antonio Fair, Inc. Records, MS 031The Woman’s Pavilion Credit: UTSA Libraries Digital Collections / San Antonio Fair, Inc. Records, MS 031Carlos Merida mural Credit: UTSA Libraries Digital Collections / San Antonio Fair, Inc. Records, MS 031Headquarters Credit: UTSA Libraries Digital Collections / San Antonio Fair, Inc. Records, MS 031Mormon Church Credit: UTSA Libraries Digital Collections / San Antonio Fair, Inc. Records, MS 031