
As of press time Wednesday evening, the most expensive listing for the SEC matchup was pair of tickets near the 50-year line for an astonishing $1.9 million, or $950,000 each.

That’s excluding Ticketmaster’s notoriously steep service fees.
When the $365,750 in fees are tacked on at checkout, the final price skyrockets to an $2.265 million for the pair of Row 3, Section 126 tickets.

Word of the outrageously high ticket prices for the so-called “Lone Star Showdown” comes a day after online ticket marketplace TickPick reported Tuesday that the average price for a single ticket to the game was $1,079. That makes the matchup between the No. 3-ranked Longhorns and the No. 20-ranked Aggies the most expensive in college football history.
According to TickPick, the average ticket price to the game is also more expensive than the average price of any regular-season NFL game in history.
Feeding the high ticket prices, the Longhorns and Aggies haven’t played each other since 2011. What’s more, Texas A&M desperately needs a win against the Burnt Orange if the team is to secure a spot in the college football playoffs.
Even so, it seems absurd to think that anyone other than someone who’s fabulously wealthy — and fabulously wasteful — would drop a million bucks to see the game.
Those unwilling to pay a literal fortune to attend can still tune the game on TV starting at 6:30 p.m. CST on ABC/ESPN+.
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This article appears in Nov 13-26, 2024.
