Apparently the marketing geniuses at Anheuser-Busch InBev noticed that some Texans can be a little over-the-top when it comes to state pride.
The Belgium-based brewing conglomerate has launched a new “Texas Pack” of its Bud Light suds. The cans in said package pay tribute to the state with a conspicuous lone star — the emblem, not the rival beer brand, so calm down — on the front of each can.
“The pride Texans have for their beloved state is second to none, and our new Bud Light Texas pack is a symbol of that, allowing residents to authentically celebrate their roots, no matter which corner of the state they call home,” Bud Light Marketing Vice President Andy Goeler said in a release.
“From rodeos and two-stepping to cowboy boots and Tex-Mex, Texas has traditions and customs all their own and they deserve a beer which captures what makes the state they call home so special.”
Leave it to a beer company based in Europe and the Bud Light brand, housed in St. Louis, to reduce all Texans to two-stepping cowboys who shovel chili con carne-smothered enchiladas into their maws and down the front of their pearl-snap shirts.
The gimmicky new Texas bundles are available in 12-packs of 16-ounce aluminum bottles. The packaging also adorns 25-ounce cans. Naturally, they’re only available in the Lone Star State. Yee fucking haw.
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This article appears in Nov 17-29, 2021.